All Photos By Gail
Softwall by Molo Design is a sculptural, modular space divider that transforms environments with fluidity and elegance. Constructed from durable, lightweight paper or textile materials, the Softwall expands and contracts like an accordion, offering a dynamic and flexible approach to interior partitioning. I’ve been wanting to cover this design here for ages and now is the perfect time, as I spotted this in Pink at ICFF in 2024! When rendered in a delicate pale pink color, this innovative piece takes on an entirely new dimension — one that is both ethereal and sophisticated.
The pale pink hue lends a softness to Softwall’s already organic form, creating a serene and inviting atmosphere. Unlike stark white or bolder colors, pale pink adds warmth without overwhelming a space, making it ideal for applications where subtlety is key. The interplay of light and shadow across the pleated surface enhances the tonal variations within the pink, giving it a luminous quality that shifts throughout the day.
Made from honeycomb-structured paper, the Softwall has an inherent tactility that contrasts beautifully with its airy, weightless appearance. In pale pink, the natural fibers of the paper gain an almost textile-like softness, reminiscent of Japanese washi paper or delicate silk folds. This tactile element elevates its functionality beyond mere partitioning, making it an interactive and sculptural design element.
One of the most compelling aspects of the Softwall is its adaptability. It can expand up to 15 feet in length or be compressed for compact storage, making it ideal for spaces that require flexibility—such as galleries, retail installations, or creative workspaces. The pale pink colorway enhances its versatility by balancing playfulness with sophistication, fitting seamlessly into minimalist, Scandinavian, or even Art Deco-inspired interiors.
Color psychology suggests that pale pink has a calming effect, promoting relaxation and emotional well-being. As a divider, the Softwall in this shade does more than delineate space — it softens and humanizes it. Whether used in residential settings to create intimate zones or in commercial environments to define spaces without rigidity, the effect is one of quiet luxury.
Molo Design’s pink Softwall is an exquisite blend of form, function, and emotion. Its sculptural presence, combined with its ephemeral color and transformative nature, makes it a standout choice for designers looking to introduce softness and movement into a space. It’s not just a partition — it’s a statement of fluid, poetic design.
Photographed at the International Contemporary Furniture Fair (ICFF) in New York City