All Photos By Gail
When Andy Warhol first turned Campbell’s Soup cans into art in the early 1960s, he collapsed the distance between the grocery store aisle and the gallery wall. Decades later, that same image continues to slip easily into new cultural spaces — including skate culture. One of the most compelling examples of this crossover appeared at ICFF (International Contemporary Furniture Fair) in 2018, where The Skateroom presented its licensed Andy Warhol Soup Can Skateboard Decks as collectible design objects.
The Skateroom, a Belgian brand known for collaborating with major artist estates, worked with The Andy Warhol Foundation for the Visual Arts to reinterpret the iconic soup can imagery on skateboard decks crafted from 7-ply Canadian maple wood. While fully functional as skateboards, these decks are primarily conceived as wall-mounted art — each one turning Warhol’s familiar commercial icon into a bold, graphic object with architectural presence.
Warhol’s Soup Cans were always about repetition, mass production, and the beauty of the ordinary. Translating them onto skateboard decks feels surprisingly natural. The long, vertical format echoes the serial quality of Warhol’s original works, while the saturated colors amplify their Pop Art punch. Some editions feature single cans in striking colorways; others are produced as multi-deck sets that function almost like modular wall installations.
One of the most ambitious releases includes a large multi-deck set — each board representing a different soup can variation —sometimes presented alongside a sculptural Campbell’s Soup container. Seen together, the decks read less like sports equipment and more like a contemporary mural built from consumer nostalgia.
The appearance of these decks at ICFF made perfect sense. ICFF has long embraced objects that blur the lines between art, furniture, and design, and The Skateroom’s Warhol collaboration sits squarely in that intersection. These are not novelty items; they’re thoughtfully produced pieces that invite collectors to think about how art lives in domestic space.
Mounted on a wall, the decks function like graphic panels — bold, playful, and unmistakably Warhol. They speak to a design-savvy audience that appreciates both high culture and street culture, a mix that feels increasingly relevant in contemporary interiors.
Like all Skateroom releases, a portion of proceeds from the Warhol decks supports social initiatives related to youth and education, adding another layer of intention behind the object. Whether displayed as a single statement piece or installed as a multi-deck arrangement, the Soup Can skate decks manage to feel both playful and serious — design objects that don’t take themselves too seriously, yet are rooted in one of the most influential artistic legacies of the 20th century.
Warhol once said he wanted to be a machine. These decks feel like proof that the machine is still running — just on four wheels now.