Photo by Gail

Sometimes a product doesn’t need a clever explanation — it just needs a name that makes you say OMG! Case in point: Fuckin’ Soap by Rude Dude Fragrances. Spotted in the wild at NY Now, this bar of soap comes in a surprisingly glam package: a black box with silver lettering and silver borders that gives it a sleek, almost luxurious look. It reminds of a matchbook you’d find in a downtown nightclub back in the eighties. Then you notice the name. Fuckin Soap. The bar itself carries the same unapologetic name, embossed right across the front. It’s soap, it’s irreverent, it’s a little bit glam, and it gets the job done. Most importantly, it exists!