Sometimes a product doesn’t need a clever explanation — it just needs a name that makes you say OMG! Case in point: Fuckin’ Soap by Rude Dude Fragrances. Spotted in the wild at NY Now, this bar of soap comes in a surprisingly glam package: a black box with silver lettering and silver borders that gives it a sleek, almost luxurious look. It reminds of a matchbook you’d find in a downtown nightclub back in the eighties. Then you notice the name. Fuckin Soap. The bar itself carries the same unapologetic name, embossed right across the front. It’s soap, it’s irreverent, it’s a little bit glam, and it gets the job done. Most importantly, it exists!
Walk into a dental practice or a commercial kitchen and the walls are almost always white. There’s a reason for that, and it has more to do with how our brains work than with the actual germ count on the surface. We’ve been trained to read brightness as cleanliness.
Why We See White as Clean
Our association between white and hygiene goes back a long way. Hospitals, lab coats and porcelain sinks have all reinforced the idea that a bright, uniform surface means a germ-free one. Research in color psychology backs this up too, with studies showing people unconsciously link brightness and white tones with purity and positive qualities. When a space looks spotless, we assume it is. Continue reading How Color Psychology Affects Cleanliness Perception in Interiors→
Clothing made from antimicrobial fabrics can help reduce the spread of germs and bacteria, lowering the personal and public risk of illness and infection. Antimicrobial properties can be added to the fabric during the manufacturing process and can help inhibit the growth of microorganisms on the clothes. Such clothing is ideal for people in close contact with others, such as healthcare workers. Continue reading 7 Reasons to Wear Antimicrobial Garments→
