Photos By Gail

The latest installation on the High Line Billboard delivers a message that feels both humorous and surprisingly heartfelt. Created by Amsterdam-based artist Nora Turato, Give Us Mom!!! debuted just before Mother’s Day in the High Line-adjacent park at 18th Street and 10th Avenue, offering a bold plea for comfort and care amid the chaos of city life.

The billboard is impossible to miss: bright yellow Comic Sans-style lettering spelling out “GIVE US MOM!!!” against a flat blue background. The simple phrase transforms the familiar figure of “mom” into a symbol of nurturing, protection, and emotional support in a world that often feels fast-paced, distracted, and overwhelming. Borrowing the visual language of advertising, Turato turns a public billboard into an unexpectedly tender call for connection.
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