Tag Archives: billboards

Arts and Culture

Christopher Williams MODEL Billboard On The High Line

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christopher williams model billboard photo by gail worley
All Photos By Gail

Christopher Williams creates photographs that mimic high-end commercial advertising, industrial cataloging, and architectural photography, working with professional studios and technicians to produce a flawless, slick aesthetic. The artist then embeds subtle anomalies — a surface flaw or odd angle — into these seemingly perfect images to unsettle the viewer.

Williams extends this approach to his High Line billboard entitled MODEL  centered around the word “MODEL.”
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Film and Television, Pop Culture

Shark Attack Billboard!

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jaws the exhibition billboard photo by gail worley
Photo By Gail

Sometimes, a single Los Angeles street corner can tell several stories at once. When I snapped this photo in December 2025, the giant billboard overhead was promoting Jaws: The Exhibition at the nearby Academy Museum of Motion Pictures (just outside the frame to the right). The blockbuster exhibition celebrated the 50th anniversary of Steven Spielberg’s legendary thriller and ran for more than six months before closing at the end of July. If you missed it, you’ll have to wait and hope it resurfaces somewhere else.
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Arts and Culture

Give Us Mom!!! Billboard By Nora Turato On The High Line

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give us mom billboard photo by gail worley
Photos By Gail

The latest installation on the High Line Billboard delivers a message that feels both humorous and surprisingly heartfelt. Created by Amsterdam-based artist Nora Turato, Give Us Mom!!! debuted just before Mother’s Day in the High Line-adjacent park at 18th Street and 10th Avenue, offering a bold plea for comfort and care amid the chaos of city life.

The billboard is impossible to miss: bright yellow Comic Sans-style lettering spelling out “GIVE US MOM!!!” against a flat blue background. The simple phrase transforms the familiar figure of “mom” into a symbol of nurturing, protection, and emotional support in a world that often feels fast-paced, distracted, and overwhelming. Borrowing the visual language of advertising, Turato turns a public billboard into an unexpectedly tender call for connection.
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Arts and Culture

New High Line Billboard: Katherine Bernhardt’s Spring Cleaning

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katherine bernhardt spring cleaning billboard photo by gail worley
Photos By Gail

Katherine Bernhardt is known for paintings that merge commercial motifs and imagery from everyday life with loose, expressive mark-making. Her canvases stage dense scenes of pop culture, featuring cartoon characters, brand logos, and household objects — Garfield, the Pink Panther, E.T., Crocs, the Nike swoosh, and cigarettes. Rather than treating these images as symbols to decode, Bernhardt approaches iconography as material to play with, reframe, and exhaust.
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Music, Pop Culture

Billboard as Manifesto: Billy Joe Armstrong For Marshall

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billy joe armstrong marshall billboard full photo by gail worley
All Photos By Gail

Spotted at the corner of Broadway and West 29th Street: a two-panel, billboard-scale Marshall ad featuring Green Day frontman/ guitarist  Billie Joe Armstrong, unfolding like a quiet manifesto in the middle of Manhattan foot traffic. Rendered in  muted sepia tones, the campaign feels nostalgic without tipping into retro — a visual cue that this is about legacy, not revival.
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