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Arts and Culture

Give Us Mom!!! Billboard By Nora Turato On The High Line

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give us mom billboard photo by gail worley
Photos By Gail

The latest installation on the High Line Billboard delivers a message that feels both humorous and surprisingly heartfelt. Created by Amsterdam-based artist Nora Turato, Give Us Mom!!! debuted just before Mother’s Day in the High Line-adjacent park at 18th Street and 10th Avenue, offering a bold plea for comfort and care amid the chaos of city life.

The billboard is impossible to miss: bright yellow Comic Sans-style lettering spelling out “GIVE US MOM!!!” against a flat blue background. The simple phrase transforms the familiar figure of “mom” into a symbol of nurturing, protection, and emotional support in a world that often feels fast-paced, distracted, and overwhelming. Borrowing the visual language of advertising, Turato turns a public billboard into an unexpectedly tender call for connection.
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Arts and Culture

New High Line Billboard: Katherine Bernhardt’s Spring Cleaning

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katherine bernhardt spring cleaning billboard photo by gail worley
Photos By Gail

Katherine Bernhardt is known for paintings that merge commercial motifs and imagery from everyday life with loose, expressive mark-making. Her canvases stage dense scenes of pop culture, featuring cartoon characters, brand logos, and household objects — Garfield, the Pink Panther, E.T., Crocs, the Nike swoosh, and cigarettes. Rather than treating these images as symbols to decode, Bernhardt approaches iconography as material to play with, reframe, and exhaust.
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Arts and Culture

New High Line Billboard: Allison Katz, Don’t Ask

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allison katz dont ask billboard photo by gail worley
Photo By Gail

Spotted at 10th Avenue between 18th and 19th Streets: a giant billboard featuring two chickens (well, one hen and one rooster, to be specific) casually crossing the road — but don’t expect a punchline. This clever and surreal artwork, titled Don’t ASK by artist Allison Katz, is part of the High Line’s rotating public art series. With its deadpan humor and painterly style, the piece turns the classic joke setup into an open-ended moment of reflection. Why are they crossing? Katz leaves it up to the viewer — and maybe that’s the whole point. This installation will be up only  through August 2025.

Arts and Culture

Pink Thing of The Day: Alex Da Corte’s Soft Power BillBoard

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soft power billboard by alex da corte photo by gail worley
All Photos By Gail

If you happened to strolled along the High Line sometime between March 11th and May 31st, you may have noticed something striking floating above 10th Avenue at 18th Street: a familiar, fuchsia feline lounging with purpose.  Soft Power was the latest billboard installation by acclaimed contemporary artist Alex Da Corte, and it turned heads for all the right reasons.

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