All Photos By Gail

Here at The ‘Gig, were are all about Sweet Rides for Kids. Example: check out this Pink Primo Ride On Push Scooter, which is its full actual name. How cool is thing thing? Could you just die? I am dead already.

The scooter also comes in sunny, lemon yellow and pistachio green, but who gives a shit.  Pink is always our color choice. Designed by Elisha Ruesch in 2019, this powder-coated iron scooter is patterned after a vintage Italian model and will give the recipient their first taste of a classic. Like a high-quality car, the Primo Ride-On Push Scooter is crafted from sheets of solid metal, and welded by hand from a minimum of pieces.

The Primo Ride-On Push Scooter is for kids over age one, who are also under 45 pounds. Available from the MoMa Design Store in Soho for just $199. Simple assembly required.