Just as ABC did for a TV Show Reboot that is, thankfully, no longer on the air, Playstation has launched an immersive ad campaign for the upcoming Marvel’s Spider-Man Game in the Subway Cars that run on the S Shuttle line along 42nd Street between Times Square and Grand Central Station.
If you want to see one of the coolest Subway Car Wrap ad campaigns in recent memory — if not of all time — head over to with either Grand Central Terminal or Times Square 42nd Street and hop on the S Shuttle train that runs exclusively between those two stations, because the cars have been transformed into the legendary living room set of the soon-be-rebooted Roseanne TV show.
Once each week, I have an appointment in the vicitiny of 45th Street and Madison Avenue. which gives me the opportunity to walk the length of the long passageway between the S shuttle to Times Square and 4, 5, and 6 lines, under Grand Central Terminal: an excellent shortcut I love to use to avoid excess time on the congested streets of this heavily foot-trafficked neighborhood.
It is at either end of this passageway that you will find Dan Sinclair’s Fast Track and Speedwheels; two mixed-media wall-mounted assemblages crafted from bright metallic sections that include wavy aluminum sheets, steel wheels, brass disks, copper springs and wires. Fast Track, see in the two photos above, is installed closest to the S shuttle to Times Square platform, adjacent to the tracks.
Mounted high overheard on the wall at the end of the passageway that’s closest to the 4, 5, and 6 lines, you will find the expansive Speedwheels installation. It’s a bit challenging to photograph in full, because there is a support beam about ten feet in front of it
The art-deco shapes and various turning wheels, spinning gears and pistons interpret the speed, energy and train travel imagery into this relief sculpture, and add to the aura of the location, below one of America’s premiere rail stations.
Sinclair explains, “I want my sculpture to make people think of the power of the engines that drive the trains, the speed and efficiency of them. The sculptures also reflect the architectural elements of Times Square and the Art Deco glamour of Radio City Music Hall.”