Photo By Gail

Traveling home from Coney Island late Friday night, I decided to get off the F Train at Second Avenue and Houston Street and walk the rest of the way home. It was an absolutely gorgeous and mild late summer evening and there won’t be too many more of those at this point, before the seasons change, and I want to enjoy it while it lasts.

As I moved to cross over Second Avenue going east, I could not help but notice that, just north of where I was standing (on a small traffic island, just so you can be assured I wasn’t standing in oncoming traffic to get this shot) an apartment building had a man’s face projected about four stories high onto its facade. “Who the hell is that,” I thought to myself, “I should take a picture,” and so I did. Then I forgot all about it until the next day, when I passed a construction site on my block and noticed a flock of concert tour posters for some dude called The Weeknd, and I recognized that face. Apparently, he is famous.

If you are like me, and have no fucking clue who The Weeknd is, despite seeing his face plastered everywhere — now including, it seems, on the sides of apartment buildings in Manhattan– you can read a very interesting article on his astronomical increase in popularity at This Link.