Do you like Vodka? I sure do, but I admit I had not heard of Purity Vodka (From Sweden) until I was invited to take the Purity Vodka Taste Challenge – at a party held for that express purpose at Manhattan’s downtown Dream Hotel, nice! — just last evening. Here is how that went down.

First, participants in The Challenge were presented with two unmarked flutes with a bit of vodka in each. We were instructed on the proper way to taste – sniff, tilt glass to check for “legs,” swirl, sniff again, then sip. Taste one glass, then repeat the process with the second. Ceremony! We were then given a pen and asked to tick a tiny box next to the glass holding the vodka whose taste we preferred.

I did as instructed, liking one vodka much more than the other, and then a nice spokes-model lady came over with an infrared light device and was able to deduce that I had chosen Purity Vodka over the competitor, Grey Goose!

Swag

I was rewarded with a stylish Purple Rubber Bangle bracelet in exchange for the performance of my fine palate. We were then invited to move along to an adjoining room where a cocktail party was just kicking off. And you know how much I love a cocktail party.

Apparently, Purity Vodka is making the rounds with this challenge to promote the fact that one in two Grey Goose drinkers prefer the taste of Purity Vodka — which is distilled 34 times (read: a lot of times). Also, it is the most award winning Ultra-Premium Vodka in the world, according to its nice website. Well, I took the Challenge and I did like Purity Vodka better, so I am just going to agree with whatever they say about this stuff. Smooth!

Here are some additional photos of the party, which was pretty fun!

The drink above is a Purity Collins, which is like a Vodka Lemonade – sweet and refreshing. I had two of these and I was pretty toasted before I finished the second one, after which, I cut myself off.

Look at what an attractive Martini it makes!

Here is a bottle lounging in some ice. Because Vodka should always be kept chilled!

There was a bit of food also. Above: Tiny Crab Cakes. Very tasty.

This is a Lobster Cobb Salad. Yes, there was bacon in it. Yummy.

Highly efficient bar tending professionals kept the drinks flowing!

Hilariously, the room had this tiny, velvet ropped-off VIP Area, where no one was sitting. Maybe it was just for the vodka.

Everybody had a good time and we all got drunk for free! Purity Vodka!