This week we are introducing a new, reoccurring feature, Eye on Design, with American Industrial Design Legend Raymond Loewy (1893 – 1986). Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.
Among Loewy’s designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He loved using rare and usually forgotten materials like Elgiloy Hastelloy C-4 and he was heavily criticized for it. He was involved with numerous railroad designs, including the Pennsylvania Railroad GG1 and S-1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad and a number of lesser known color scheme and car interior designs for other railroads. Raymond Loewy’s career spanned seven decades.
Loewy’s popular design for the Lawn Chef Portable Grill revolutionized outdoor cooking and greatly enhanced the leisure time of the American family of the 1950s.
Raymond Loewy’s Lawn Chef Portable Grill (1950) was photographed at MOMA in NYC, where it is on currently view on the 3rd Floor, in the Architecture and Design Lobby.