Photo By Gail
Just prior to the Covid lockdown, a new Trader Joe’s opened on East 14th Street just two avenues over from the Chickpad. Among its vibrant and eclectic selections, a new product that truly stands out is their Strawberries and Creme Pancake and Waffle Mix, which is this week’s featured Pink Thing of the Day! Packaged in a cheerful pink box, it promises to capture the sweet, fruity essence of a summer that’s just ended, in a quick and easy form. But does it deliver? Let’s find out!
Upon opening the box, you’re greeted with the pleasant aroma of strawberries, a fragrance that only intensifies once the batter hits the griddle or waffle iron. The mix itself is straightforward to use —just add water, oil, and eggs. The batter comes together smoothly, without lumps, which is a good indicator of its quality, and I am happy to report, is a lovely shade of pink!
When cooked, the pancakes are light and fluffy with a delicate crumb, while the waffles take on a slightly crisp exterior with a soft, tender middle. The strawberry flavor is present but not overwhelming — just the right balance between sweet and subtle. It’s a natural taste, too, without the artificial aftertaste that sometimes plagues fruit-flavored mixes. The pinkish hue they develop adds an element of fun and charm, making them visually delightful as well.
For those with a sweet tooth, these pancakes and waffles pair beautifully with syrup, whipped cream, or even fresh strawberries to enhance the fruity flavor. However, if you’re looking for something a more stripped down, pancakes made from this mix also work well with a slather of butter and a generous sprinkle of powdered sugar, allowing the strawberry flavor to shine.
While it might not fully replicate the taste of fresh strawberries, Trader Joe’s Strawberries and Creme Pancake and Waffle Mix is a solid choice for a breakfast that’s both convenient, enjoyable and pink! Whether for weekend brunches or quick weekday breakfasts, it brings a little pop of color — and flavor—to your mornings.