Jason Wu partnered with Coca Cola (founded in 1892) for his fall 2021 collection that was inspired by ideas of 1950s Americana and the nostalgia of the general store. For his Coca cola logo print dress in vibrant red chiffon, he researched, coke’s evolving graphics in the companies, archives, re-creating the logo in different languages.
In late-20th century Japan, the color pink became widely associated with the girl culture and it’s preoccupation with Kawaii or extreme cuteness – demonstrated here by a Candy Pink Doll’s Dress merged onto an adult-sized sheath. This pink dress can also be worn as a prom outfit and thispink prom dress details experiment with elements of Kawaii style, using ruffles, a Peter Pan collar, and frothy textures.