Tag Archive | Heloise Godin

Eye On Design: David Bowie Aladdin Sane Chair

David Bowie Chair Installation View
Story and All Photos By Gail Worley

A definite “Oh, Wow!” moment at the recent BDNY show — (boutique design for the hospitality industry) at Javits Center — occurred when I walked into the booth for Century Industries. Because: David Bowie Chair.

David Bowie Chair Seat Detail
David Bowie Chair, Seat Detail

This gorgeous side chair, upholstered in vinyl imprinted with images of David Bowie from the Aladdin Sane era, is a show-stopper for sure.  The chair was designed by Century designer Lenny Levine in collaboration with Heloise Godin, another talented designer in the firm’s Connecticut office. Lenny was happy to fill me in on the chair’s origin story.

David Bowie Chair Back Detail
David Bowie Chair Back Support Detail

Heloise and I tried a few different mock-ups before deciding on the model you saw at BDNY,” Lenny told me. “Only two chairs of the Bowie print have been made so far. There’s another, slightly different version in our Connecticut showroom, with a black frame instead of chrome, where the artwork has darker tones, and there are no images of Bowie around the sides of the cushions. We have made this style of chair with different prints and metal finishes for shows such as HD (Hospitality Design) Expo in Las Vegas and HCD (Healthcare Design Conference & Expo) in New Orleans, which were both earlier this year. These design shows are all part of the launchpad for introducing the printed chair line.

Lenny enthusiastically admits to being a Bowie fan. “The image of David Bowie as Aladdin Sane was chosen because Bowie is synonymous with great art and high fashion. He is a seminal artist and his body of work is timeless; his sense of style beyond influential. David Bowie took risks, he pushed art and life to its fullest and, although he was British, he certainly invaded New York.”

Booth View
Installation View

Lenny explained that the chair was given a ‘Warhol‘ vibe, which then inspired Century to go with a Pop Art  / Deco style for its booth at BDNY. “The lightening bolt on the face was over sized and colored  a deep red and blue, giving it a bit of that Superhero feel. Although the vinyl appears to be distressed, that is a printing effect, making the faux leather appear to have texture.”

Bowie Chair Detail

Aladdin Sane Image Detail

“The additional images used are from the same contact sheets from the original album and promotional photo shoot, but they have been treated graphically to evoke motion. The steel frame of the chair was also fabricated on our Montreal factory and finished in a smoked chrome. This finish and the chair’s unique filigree backing gives it an automotive spirit!”

David Bowie Chair

This David Bowie chair is fit for a Rock Star, but priced at just $2500 (a steal), and Century will produce it on-demand for designers, hospitality, restaurants, etc. “We’re also getting requests from retailers to showcase the chair, based on our launch at BDNY,” Lenny added. Exciting! Visit Century on the web to inquire about the Bowie Chair at This Link!