BMF Media is  inviting the public to see the art installation they’ve designed and produced for La Roche-Posay Dermatology and the Women’s Dermatologic Society to kick off their Summer in the Shade program. The installation of dozens of suspended orange and white umbrellas  is set up in the New York Flatiron Plaza North, on 23rd St. between 5th Ave. and Broadway.

There will be onsite skin cancer screenings all day from 10:30 AM to 7:30 PM on Saturday, June 22nd (one day only) as well as giveaways of sun protection products and these colorful orange on umbrellas.

Flat Iron Plaza is also adjacent to many food trucks, public art, Madison Square Park and, across Fifth Avenue, Eataly Italian Food Bazaar. Check it out if you’re in the area and learn how to protect your lovely skin from the sun’s harmful rays this summer.

If the weather is as nice as it’s supposed to be, it’s also a lovely location to just sit and appreciate the beauty of New York City.