BMF Media is inviting the public to see the art installation they’ve designed and produced for La Roche-Posay Dermatology and the Women’s Dermatologic Society to kick off their Summer in the Shade program. The installation of dozens of suspended orange and white umbrellas is set up in the New York Flatiron Plaza North, on 23rd St. between 5th Ave. and Broadway.
There will be onsite skin cancer screenings all day from 10:30 AM to 7:30 PM on Saturday, June 22nd (one day only) as well as giveaways of sun protection products and these colorful orange on umbrellas.
Flat Iron Plaza is also adjacent to many food trucks, public art, Madison Square Park and, across Fifth Avenue, Eataly Italian Food Bazaar. Check it out if you’re in the area and learn how to protect your lovely skin from the sun’s harmful rays this summer.
If the weather is as nice as it’s supposed to be, it’s also a lovely location to just sit and appreciate the beauty of New York City.
Bird (2012), is a 12-foot high, 12-foot wide, and 14-foot long sculpture, made with fifty-five hundred actual and fabricated nails in the shape of a bird. The work weighs five tons, and rests upon a nest of ninety thousand nails. Through this sculpture, Ryman changes the meaning of the nail, which is traditionally used to connect materials and build structures. By dramatically altering its scale and using it in excessive quantities, Ryman blurs the relationship between abstraction and realism. As the viewer rotates around the sculpture, Bird transitions from the shape of a bird to a nonrepresentational sculpture.
Bird will be on Display through April 21st, 2013
Flatiron Plaza Intersection of 23rd Street, 5th Avenue and Broadway, New York