The French Cheese Board opened its first US concept store in New York City’s SoHo neighborhood in Mid-May, and we attended the opening party; because, free cheese! At this boutique storefront, which is located at 41 Spring Street, Certified Cheese Masters will showcase their knowledge of flavor chemistry and cheese and beverage pairings.
The flagship location will also serve as a customizable venue for cuisine, art, lifestyle, education, and more. The FCB plans to leverage its partnerships with industry and pop culture influencers to create private events in year-long programming.
They also try to make the cheese displays look like art, or sweets, which is fun. However, you can tell by the way it smells in there, that they are selling cheese. Just giving you a head’s up on that.
The mission of the FCB, the umbrella organization for French dairy products, is to create awareness about the variety of cheeses from France available on the U.S. market. The organization also provides a platform for information, communication and exchange of ideas between French cheesemakers, researchers of the French dairy sector, artists, designers and chefs.