Eye On Design: Studded Levi’s Denim Jacket By Billy Shire

Studded Levis Denim Jacket
All Photos By Gail

In 1974, Billy Shire was working on a Studded Denim Jacket to advertise his studding business, and decided to enter  it into the Levi’s Denim Art Contest. His entry, Welfare (1975), which won the competition, is embellished with eleven pounds of rivets, rhinestone rim sets and oversize upholstery tacks typically used on leather and furniture.

Studded Levis Denim Jacket Detail

It also incorporates an ashtray and a hotel desk bell, which chimes while the jacket is being worn.

Studded Levis Denim Jacket Installation View
Installation View with Jacket on Far Right

Studded Levis Denim Jacket Installation View

Shire has created stage costumes and street wear  for Elton John, as well as members of the bands Chicago and The Doobie Brothers

Theses Photographs were Taken at the Exhibit, Counter-Couture: Handmade Fashion in an American Counterculture  on Display Through August 20th, 2017 at the Museum of Arts and Design, Located at 2 Columbus Circle (at 58th Street and 8th Avenue), in NYC.

Studded Levis Denim Jacket Photo

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