In 1974, Billy Shire was working on a Studded Denim Jacket to advertise his studding business, and decided to enter it into the Levi’s Denim Art Contest. His entry, Welfare (1975), which won the competition, is embellished with eleven pounds of rivets, rhinestone rim sets and oversize upholstery tacks typically used on leather and furniture. Continue reading Eye On Design: Studded Levi’s Denim Jacket By Billy Shire