Eye On Design: Baby Ruth Paper Dress By Waste Basket Boutique

Baby Ruth Paper Dress
Photos By Gail

Garments such as this A-line Baby Ruth Paper Dress (circa 1968) by Mars of Ashville (marketed under the name Wastebasket Boutique) became popular marketing tools for brands during the 1960s. The work of Pop artists like Andy Warhol was similarly turning everyday products into works of art. “Paper is the clue to the future,” declared Women’s Wear Daily in 1966.

Baby Ruth Paper Dress
Installation View with Michael Mott Target Minidress (1968)

See more examples of paper dresses from the sixties Here and Here!

Photographed as Part of the Exhibit Minimalism/Maximalism, On View at the Museum at FIT Through November 16th, 2019.

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