All Photos By Gail

Street art aficionados know that Freeman Alley is the premier spot on the LES for checking out contemporary street art as it is happening. The alley’s visual landscape of wheat pastes, stickers and stencils changes daily, so I like to head over there a few times a month to see what’s new and share the best discoveries here on the site. It was during a visit in mid-February that I started seeing the art of Goldloxe in a series of paste-ups depicting  nearly identical little girls — wearing baby doll dresses,  Mary Janes shoes and bobby socks — which are part of her Just a Girl collection. For Goldloxe, these girls are all about “Celebrating unapologetic women who won’t stop pushing boundaries and challenging the status quo.” Heck yeah!


Goldloxe for Peace in Ukraine

Some of the Girls stand for ideals, such as bringing peace to Ukraine. Others depict artists and activists such as Frida Kahlo, Yayoi Kusama and Malala Yousafzai. A tag line added to many of the images, Just Right, echoes Goldilocks’ sentiments when she busted into the Three Bears‘ house seeking personal satisfaction. What I think it means though is that you are “just right” when you are being yourself.

Here’s that Bear right now!

Frida is seen here with her pet monkey. So cute!

Anyone who reads this blog knows that Yayoi Kusama is my favorite living artist. She is endlessly inspirational. While I get the reason why Kusama is depicted here a s blonde, her hair really needs to be bright red, like the red wig Kusama wears everywhere, because she is a fucking rock star.

Here’s one I can get behind 100%.

Just a  Girl artwork is also available as NFTs , with 5% of Sales going to the Malala Fund, working for a world where all girls can learn and lead. Follow Goldloxe on Instagram right Here!

Update August 28, 2022:

This mural-sized paste up was spotted by me today in the same place where This Mural once was.

Update May 25, 2023:

These little gals were also spotted in Freeman Alley.

Added July 2023:

Added April 2024: