East 14th Street is quickly becoming a go-to neighborhood for the seeker of comfort foods. Think about it: the first IHOP in Manhattan proper just opened between Second and Third Avenues a couple of months ago. And now, just a few storefronts further east, in the corner lot once shared by an Arthur Treacher’s-Pizza Hut–Nathan’s triumvirate of fast food, a new restaurant has just opened that specializes in one of our very favorite foods: Meatballs! The Meatball Factory – as it is called – is the creation of Chef Dave Martin. Known for serving up Foodie-esque yet accessible takes on classic American dishes, Martin was among the final three Cheftestants on season one of Bravo’s wildly popular reality cooking competition, Top Chef. Like fellow Top Chef alumni Angelo Sosa’s midtown eatery, Social Eatz, The Meatball Factory aims to elevate your palate for the American food favorites that you already crave.