Singer Dua Lipa Enjoys a Ring Pop Candy

To me it seems like the ’90s just happened, but I was recently reminded that those born in 1990 are now over 30 years old. Yeah, crazy. The passage of time takes people by surprise, which is one of the reasons nostalgia washes over us in reoccurring waves. Currently, everything old is new again when it comes to the resurgence of Nineties pop culture!

From dance trends, to toys, food, fashion, music and more — we’re consumed with inspiration that allows us to live in the past. It’s no secret that people are willing to spend more if the product reminds them fondly of a previous time, and marketers have been tapping into the trend to drive purchasing power. Just in time for Prime Day, here are a few products from the no-so-distant past that you’re probably seeing more of these days, especially on social media.

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