When visual merchandising is responsible for probably 90% of retail sales, Dylan’s Candy Bar knows that the best way to sell bulk candy is to arrange it by its place in the color spectrum! That also makes iy much easier to get a photo of all the varieties of Pink Candy at one time!
Dylan’s Candy Bar is a national chain of high-end designer candy emporiums conceived by Ralph Lauren’s daughter, Dylan. With maybe a dozen stores scattered between New York and Los Angeles, the brand’s flagship store on Lexington Avenue merges the worlds of art, fashion and pop culture with candy so successfully, it is like Willy Wonka exploded in your face.
A stand out feature the Lexington Avenue location is the Candy Embedded Staircase that connects the main floor with the basement level. These are the kind of details you can add to a retail space design when money is no object.
My teeth hurt just looking at these photos of Lucite stairs studded with Gummy Candy, Lollipops, Swedish Fish and Candy Corn.
Look out for the sharks!
Going Up, Going Down.