Ever on-the-hunt for the elusive Pink Thing, I was magnetically drawn into the newly-opened Swarovski store on Broadway by their vast display wall of exciting pinkness!
The concept of displaying the brand’s jewelry and small crystal trinkets nestled against a wall lined with various-sized shaped compartments — punctuated by the occasional expressive mannequin — is just genius. Creating a ‘Life-Size Jewel Box’ concept, the store’s transportive design not only provides an immersive shopping experience, it’s obviously also highly Instagram-able.
Located at 542 Broadway in SoHo, the store (which opened in May 2021) is part of Swarovski’sInstant Wonder identity rebranding. And while it’s not shown in this post (for reasons which will be immediately clear) the other half of the store is entirely green. You’ll want to at least pop in when you are in the area.
Like the side chair designed by Hector Guimard, seen just to the left of this cabinet in the bottom photo of this post, Louis-Desiré-Eugène Gaillard’s Display Cabinet (1900) incorporates bold, animated, plant-like forms in its decoration. Gaillard exhibited similar furniture at the 1900 World’s Fair in Paris, also known as the Exposition Universalle, which helped popularize architecture and domestic objects with fluid lines and whiplash curves.
Cabinet Design Detail
This cabinet was part of a larger set of dining room furniture that would have been marketed to both middle and upper-middle class consumers. A key idea of design reform at the turn of the 19th century was that well-designed objects should not be reserved only for the wealthy.
Here’s another sweet shot from my trip to Palm Springs last Christmas. There’s a Saks Fifth Avenue at a swanky outdoor mall located in the adjacent town of Palm Desert, and I snagged a serious cache of blog fodder from their many eye catching in-store displays. This very fetching pink-haired mannequin is pimping “Little Somethings for the Ladies”. . . whatever they may be.
What’s most interesting about this Hot Pink bust of a lovely African American lady, is that it’s not in use as your standard display mannequin, despite the fact that it is clearly in the middle of a clothing section of a department store. In this instance, it is really more like a sculpture; more like a work of art meant to enhance the consumer’s shopping experience, I think. In my case, it was highly effective.
Photographed at Saks Fifth Avenue, The Gardens on El Paseo, Palm Desert, California.
Last month, Anne and I went to this Beauty Event Thing, which we (wrongly) assumed was some kind of Cosmetics Product Tradeshow, but which turned out to be a convention center full of little girls standing in long lines to buy makeup. Plus, lots of Tweeting. It was basically ridiculous. Two grown women with real lives had absolutely no business being there except as a means to score free product to write about on our blogs, which was much easier said than done.
One of the booth displays was from a brand called Me Undies that sells expensive underpants, one style of which has pictures of junk food on them. Yes, I just typed that.
Detail of Junk Food Print Fabric
There is no denying that Junk Food Underpants have a great visual appeal, even if I believe that most younger ladies prefer a bikini style to a high-waisted brief. Nevertheless, they look quite well-made.
Me Undies, as you can see, was going full-on with their booth display, which included oversized inflatable donuts and papier-mâché pizza slices. Nicely done!