The Souper Dress, inspired by the iconic Campbell Soup Cans series by Andy Warhol, was imagined and produced by the Campbell Soup Company as a mail order offer and as an effective advertising campaign when paper dresses were all the rage in the 1960s. Two labels from any different variety of Campbell’s Vegetable Soups and $1.00 got you the dress.
This Twiggy London Girl Dress (1966) was part of a product line by British teenage model Twiggy, so nicknamed due to her skinny, twig-like frame. The short, A-line construction plays on the silhouette that many designers were working with during the 1960s to free wearers from the heavily structured styles of the previous decade.
Twiggy came to embody the increasingly thin, youthful ideal of the ’60s and remains a key reference in debates about body image.
Photographed in the Museum at FIT in Manhattan as part of the Exhibit, The Body: Fashion and Physique, on View Through May 5th, 2018.