Tag Archive | A-Line Dress

Eye On Design: Andy Warhol Campbell’s Soup Can Paper Dress

The Souper Paper Dress
Photos By Gail

From Weng Contemporary:

The Souper Dress, inspired by the iconic Campbell Soup Cans series by Andy Warhol, was imagined and produced by the Campbell Soup Company as a mail order offer and as an effective advertising campaign when paper dresses were all the rage in the 1960s. Two labels from any different variety of Campbell’s Vegetable Soups and $1.00 got you the dress.

The Souper Paper Dress Installation View

The Souper Dress is a classic example where fashion, art and industry intersect into one image. The paper dress captures to perfection the vibrant, youthful, optimistic and consumerist zeitgeist of America in the 1960s .
This, then, disposable A-line dress made of screen-printed tissue, wood pulp and rayon mesh with binding tape, is printed with the Campbell’s Soup red, black and white labels. At the back of the neckline is attached the original label that reads: “The Souper Dress/No Cleaning/ No Washing/ It’s carefree fire resistant unless washed or cleaned/To refreshen, press lightly with warm iron/80% Cellulose, 20% Cotton.” Examples of The  Souper Dress is excellent condition can sell for as msuch as  $8,000 at auction.

Photographed as part of The Exhibit Camp: Notes on Fashion, on View Through September 8th, 2019 at the Metropolitan Museum of Art in NYC.

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Eye On Design: Twiggy London Girl Dress Circa 1966

Twiggy London Girl Dress
Photos By Gail

This Twiggy London Girl Dress (1966) was part of a product line by British teenage model Twiggy, so nicknamed due to her skinny, twig-like frame. The short, A-line construction plays on the silhouette that many designers were working with during the 1960s to free wearers from the heavily structured styles of the previous decade.

Twiggy Fashions

Twiggy came to embody the increasingly thin, youthful ideal of the ’60s and remains a key reference in debates about body image.

Photographed in the Museum at FIT in Manhattan as part of the Exhibit, The Body: Fashion and Physique, on View Through May 5th, 2018.