Tag Archives: kartell

Eye On Design: Popworm Bookshelf By Ron Arad

pink popworm bookshelf by kartell photo by gail worley
Photo By Gail

The creativity of artist/designer Ron Arad combined with the technological expertise of design company Kartell results in a bookcase design of industrial scale that can rightfully be considered the world’s most daring and revolutionary: behold the Popworm Bookshelf (2015), the flexible bookshelf. A careful analysis of extrusion technology has allowed the creation of a curvy bookcase which assumes any desired shape, without compromising toughness and functionality. The shapes that can be formed are limited only by personal creativity. Available in three different lengths, Popworm is marked by a series of bookend supports. The shelf combines flexibility and superior durability, allowing for a load of approximately 22 lbs for each support. It is advisable to wall-mount the shelf in a curved shape to keep the materials in tension and to increase resistance once loaded. Popworm is available in three sizes (with 7, 11, or 17 bookends) and in three colors, Pink (shown), Light Blue, and Yellow. Visit Kartell’s Website for pricing.