Photo By Gail
I passed this ad in the subway a couple of times before I was sure that it incorporates the original art of Jeff Soto, and wasn’t just made to look like a copy of his art. A little Googling on this end revealed that, as part of the next phase of its Play with OREO campaign, the company commissioned 10 emerging artists from around the globe “to see what happens when you put a 100+ year old brand into the hands of creative visionaries who are known for pushing the boundaries, and ask them to develop and share creative OREO expressions of play through their art forms.” The artists who worked on the project include Soto, Brosmind, Alex Trochut, Geoff McFetridge, Craig + Karl, Andrew Bannecker, Ryan Todd, Shotopop, Andy Rementer, and MCBESS.
