All Photos By Gail
Do you like Oreos? I sure do, As someone who has always been a fan, I was curious to see what all the fuss was about when Oreo recently relaunched its Cakesters with an even softer cake recipe. To celebrate, the brand opened a delightfully squishy pop-up experience called The Soft Life, and I was lucky enough to stop by and snap a few photos for this post. The event leaned hard into comfort and softness Influencer vibes, which makes perfect sense once you bite into one of these treats. Continue reading Product Review: Oreo Cakesters Soft Baked Cookies →
Photo By Gail
I passed this ad in the subway a couple of times before I was sure that it incorporates the original art of Jeff Soto, and wasn’t just made to look like a copy of his art. A little Googling on this end revealed that, as part of the next phase of its Play with OREO campaign, the company commissioned 10 emerging artists from around the globe “to see what happens when you put a 100+ year old brand into the hands of creative visionaries who are known for pushing the boundaries, and ask them to develop and share creative OREO expressions of play through their art forms.” The artists who worked on the project include Soto, Brosmind, Alex Trochut, Geoff McFetridge, Craig + Karl, Andrew Bannecker, Ryan Todd, Shotopop, Andy Rementer, and MCBESS.
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