Photo By Gail

Apple’s 2003 silhouette campaign is arguably the most influential ad campaign in music history. To increase the buzz around the iPod, Apple CEO Steve Jobs directed the advertising firm Chiat/Day to develop a marketing campaign. Investing more than in any other campaign since it’s groundbreaking 1984 commercial (shot by Ridley Scott), Apple blanketed in New York and other major cities with pops of color; diverse silhouettes, dancing with the white iPod, listening through corded earbuds and a message of freedom about taking our music wherever we went.

Photographed in Cooper Hewitt Design Museum in New York City