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Modern Art Monday Presents: The Absolutely Naked Fragrance By John McCracken

absolutely naked fragrance by john mccracken photo by gail worley
The Absolutely Naked Fragrance, Plywood Covered with Fiberglass and Resin (All Photos By Gail)

John McCracken (American, 1934–2011) began producing his vibrant monochrome Planks in 1966. While the polished resin surface captures the aesthetic of surfing and car culture unique to Southern California in the 1960s, the title — The Absolutely Naked Fragrance (1967) —  was drawn from advertising slogans in fashion magazines.
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