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Long before Andy Warhol and other Pop artists mined the world of trademark brands, Stuart Davis (1892 – 1964) incorporated imagery from logos, commercial signage and modern packaging into his paintings. The artist created the above work in 1924 – during the Golden Age of Advertising – as a sleek, streamlined ode to a bottle of mouthwash.
Odol is part of the permanent collection at the Museum of Modern Art in NYC.
John McCracken (American, 1934–2011) began producing his vibrant monochrome Planks in 1966. While the polished resin surface captures the aesthetic of surfing and car culture unique to Southern California in the 1960s, the title — The Absolutely Naked Fragrance — was drawn from advertising slogans in fashion magazines.
The work’s interaction with both the floor and wall is meant to call attention to the space occupied in the gallery by both viewer and object.
“I see the plank as existing between two worlds,” McCracken said. “The floor representing the physical world of standing objects, trees, cars, buildings, human bodies, and everything, and the wall representing the world of the imagination, illusionistic painting space, human mental space and all that.”
The Absolutely Naked Fragrance is part of the permanent collection at the Museum of Modern Art in New York City