I find that, more often than seems to make sense, a very melancholy, gloom-tinged song can also be simultaneously uplifting. Maybe that only works if you are already a happy person at your core. I don’t pretend to have any answers regarding such philosophical matters; I speak only for myself. This week’s Video Clip — which is called “Away” by an American band called Publicist UK — fully embraces a super dark and foreboding vibe, and yet it also feels exhilarating: kind of what you might experience if you sensed the unavoidable approach of a bad break up with a person you loved, and yet knew in your heart was a total asshole. Because, with the pain there would also come an overwhelming sense of relief that could not be denied. Now that is a situation I can definitely speak directly to. But we are not talking about me.

On “Away”, vocalist Zachary Lipez explores what might happen if Scott Walker listened to Lloyd Cole’s “Perfect Skin” about a hundred million billion times and then decided to cover a lost Bauhaus song. Yes, it is that great. The song shifts aurally from tranquil to super heavy around the 3-minute mark without ever losing focus on the melody, while finely-nuanced drumming by Dave Witte (who also drums for Burnt By The Sun) serves the song while showcasing his exceptional percussive talents. Win win!

Visually, the clip opts for impressionism over realism, transitioning between grainy, black and white stills, stop motion, and action snippets, interspersing a fun recurring op-art effect of rapidly pulsating concentric red and black targets, all of which create dynamic visual engagement. I like it.

“Away” comes from Publicist UK’s debut album, Forgive Yourself, which you can digitally pre-order right now via Bandcamp and physically own on or after its release date of August 21st. Relapse Records is handling distribution. Enjoy!

Publicist UK Band Photo By Scott Colby