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Japanese Confectioner Malebranche Launches Maru Cha Cha Cookie With a Fun Party At The Whitney!

Maru Cha Cha Packaging
All Photos By Gail

Food and Art go together; so what better venue could there be for throwing a cookie launch party than an actual art museum? We were recently invited to the Whitney Museum of American Art on Gansevoort Street to celebrate leading Japanese French-style confectioner Malebranche’s U.S. launch of its Maru Cha Cha matcha-based  biscuits, and the evening was a terrific mix of food, art and Japanese culture.

Whitney Museum Exterior Elevation
Whitney Museum with the High Line in the Foreground

The event went beyond the traditional cocktail party to include not only cocktails and delicious passed appetizers, but also tastings of the unique Maru Cha Cha cookies, including an indulgent Trifle dessert recipe by James Beard Award-winning Chef Michael Anthony. Guests had the chance to meet and mingle with the Japanese brand-influencers behind Malebranche  (a high end bakery in Japan) and to learn what Matcha — the key ingredient in the Maru Cha Cha biscuits — is all about.

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