Toy Fair, held annually at NYC’s Javits Center, is one of the largest and most exciting toy industry trade shows in the world. It’s where toy manufacturers, buyers, and industry professionals come together to showcase and discover the latest in toys, games, collectibles, and licensing trends. Toy Fair is a dream event for anyone who loves toys, pop culture, and creative product design, though it’s traditionally a trade-only event and therefore not open to the general public). Bummer for you!
Fortunately, I was able to snag a press badge this year and make my inaugural visit, where I had an amazing time! Toy Fair runs for four days (four days!) but my busy social calendar only allowed me one day at the show. This meant that I had a lot of ground to cover, but I made the most those seven or eight hours. Let’s check out some of my favorite finds!
Continue reading Toy Fair 2025: The Ultimate Photo Recap!




